Marketing Manager

About the role

1. Brand, Storytelling & Campaigns

• Position Pun Hlaing as one integrated golf, leisure and lifestyle destination.
• Create campaigns that connect Golf, Hotel, F&B, Spa, Country Club and Events into one clear customer story.
• Build emotional, aspirational storytelling that makes people want to visit, stay longer and return.
• Ensure all content reflects the desired look, feel, voice and quality of the brand.

2. Commercial Activation

• Develop and manage an integrated activation calendar across Hotel, Golf, Country Club, Spa, F&B and Events.
• Create reasons for customers to visit, spend more, return and talk about Pun Hlaing.
• Ensure every activation has a clear target audience, commercial objective, call-to-action and follow-up plan.
• Work with Sales and Operations to ensure marketing activity is planned, coordinated and deliverable.

3. Experience-Led Revenue Growth

• Support development of commercially viable packages and offers that increase occupancy, guest spend, membership, event sales and cross-business usage.
• Encourage cross-usage between Golf, Hotel, F&B, Spa, Country Club and Events.
• Turn customer journeys into revenue opportunities, not isolated promotions.
• Support commercial priorities including hotel occupancy, weekday golf demand, membership growth and event enquiries.

4. Digital Marketing & Content Performance

• Lead digital campaigns across relevant platforms including social media, website, paid media and database channels.
• Balance brand storytelling with measurable commercial results.
• Monitor campaign performance including enquiries, bookings, engagement, redemption and conversion.
• Continuously improve campaigns based on customer behavior and commercial performance.

5. Partnerships & Market Presence

• Build relevant partnerships with corporate partners, lifestyle brands, influencers and community groups.
• Position Pun Hlaing as Myanmar’s leading golf, leisure and lifestyle destination.
• Create market visibility and positive word-of-mouth beyond traditional advertising.
• Support events, launches and activations that strengthen the destination’s reputation.

6. Team Leadership & Cross-Functional Alignment

• Lead and coordinate marketing activity across content, digital, campaigns and activations.
• Work as part of one integrated commercial team with Sales, Commercial Performance and Operations.
• Ensure the real-world customer experience matches the marketing promise.
• Translate customer, campaign and commercial data into actions that improve demand, conversion and revenue.

Requirements

• 5+ years in marketing (hospitality, lifestyle, or destination marketing preferred).
• Proven track record in: Integrated campaigns, Digital performance marketing and Brand building and Storytelling.
• Strong understanding of Customer journey & experience design and Premium/luxury positioning.
• Strong portfolio showcasing both strategic thinking and execution.
• Highly conceptual yet commercially aware.
• To think big as a storyteller and executor and sees marketing as experience design, not just promotion.
• Strong in creativity & brand thinking with data & performance optimization.
• Obsessed with customer behavior and lifestyle trends, without being trend dependent.
• Strong logical and critical thinking skills.
• Highly organized, detail focused, agile and able to manage complexity and continuity across multiple and diverse brands.
• High level of professionalism with strong stakeholder management and communication skills.

Work Location

• Hlaingthaya Township, Yangon Region, Myanmar

Benefits

• Medical Benefit

How to apply: Apply via Yoma Recruit, the Yoma Group's official career portal: open the vacancy, sign in or create an account, then click "Apply" and submit your CV. Apply here: https://yomarecruit.com/jobs/725618677027309