Performance Marketing Manager

About the role

Hiring employer: Wave Money

Note: Myanmar and English proficiency required.

Responsibilities

• Drive app installs, registrations, activations and user growth through paid and owned channels.
• Optimize acquisition performance across Meta, Google, TikTok and affiliate networks; improve CPI, CPR, CAC, ROAS and conversion rates.
• Lead experimentation, A/B testing and funnel optimization initiatives.
• Enhance customer engagement capabilities including Push Notifications, In-App Messaging, Deep Linking and Rich Media.
• Design and execute targeted acquisition, engagement and retargeting campaigns using customer data insights.
• Champion data-driven decision making; partner with Business Analytics on reporting, measurement and attribution models.

How to apply: Apply here: https://www.wavemoney.com.mm/job-opportunity/performance-marketing-manager/ Apply via the company posting: https://www.wavemoney.com.mm/job-opportunity/performance-marketing-manager/

Source: company careers page

Company website: https://www.wavemoney.com.mm/

Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, Technology or related field.
• Minimum 7+ years in Performance Marketing, Growth Marketing, Digital Marketing or Marketing Technology.
• Proven track record in customer acquisition, conversion optimization and mobile app growth.
• Experience managing paid media platforms, MarTech/AdTech solutions, customer segmentation and campaign automation.
• Technical skills in mobile app marketing, Meta/Google/TikTok, attribution tools (AppsFlyer, Adjust, Branch), CRM platforms; SQL preferred.
• Professional proficiency in both Myanmar and English.

Benefits

Medical & Life Insurance; Mobile usage allowance; Ferry provided

Skills