Marketing Manager (BTL & Trade Marketing)

About the role

Hiring employer: Wave Money

Responsibilities

• Develop annual and monthly BTL and Trade Marketing plans aligned with business priorities, customer needs and brand strategy.
• Manage activation projects from brief to execution ensuring timelines, resources, quality, risk management and stakeholder alignment.
• Plan and oversee POSM requirements, placement and channel visibility.
• Lead end-to-end on-ground activation planning including concepts, mechanics, customer journey, manpower, timing, budget and quality control.
• Drive merchant, distribution and channel programs; manage budgets, agencies/vendors and commercial negotiations.
• Monitor KPIs, evaluate effectiveness/ROI, document learnings; set team priorities and coach team members.

How to apply: Apply here: https://www.wavemoney.com.mm/job-opportunity/marketing-manager-btl-trade-marketing/ Apply via the company posting: https://www.wavemoney.com.mm/job-opportunity/marketing-manager-btl-trade-marketing/

Source: company careers page

Company website: https://www.wavemoney.com.mm/

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field.
• 6–8+ years of relevant experience in BTL, Trade Marketing, Activation or related marketing functions.
• Proven experience leading on-ground campaigns, POSM/channel programs and regional activations.
• Experience managing agencies/vendors, budgets, procurement and commercial negotiations.
• Experience in people leadership, project management and cross-functional stakeholder management.
• Strong knowledge of marketing planning, KPI measurement, campaign effectiveness and ROI.

Benefits

Medical & Life Insurance; Mobile usage allowance; Ferry provided

Skills