Assistant Manager-Marketing, Media & Social

About the role

Location: The Parq Building. Responsible for planning, executing, and optimizing integrated media campaigns across offline, online, paid social, and owned social channels. This role ensures effective media investment, strong brand visibility, and engagement while managing media agencies, KOLs, and cross-functional stakeholders to deliver marketing objectives and business growth.

Key Responsibilities

1. Offline Media Planning & Execution - Execute offline media campaigns in line with approved marketing plans and budgets. - Manage TVC, billboard, DOOH, OOH, TVPR tie-ins, radio, and print media placements. - Explore and recommend new media opportunities to improve brand reach and visibility. - Coordinate with media agencies to ensure timely campaign implementation. 2. Online Media & Paid Social Management - Execute full-funnel digital media campaigns across awareness, consideration, and conversion stages. - Manage paid social and boost campaigns on Facebook, Instagram, YouTube, X (Twitter), and LINE Official Account. - Monitor media performance and optimize campaigns to maximize effectiveness and ROI. - Collaborate with agencies to improve CPM, CTR, CPA, engagement, and conversion metrics. 3. Owned Social Media & KOL Management - Manage day-to-day social media content publishing across brand channels. - Ensure timely posting of marketing campaigns and promotional content. - Coordinate with KOLs, influencers, and agencies to support campaign execution. - Monitor content performance and engagement trends to improve effectiveness. 4. Media Performance Monitoring & Optimization 5. Media Planning & Agency Management 6. Budget Planning & Control 7. Campaign Asset Coordination & Brand Visibility

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields.
• Minimum 3-5 years of experience in Marketing, Media Planning, Digital Marketing, Social Media, or Integrated Marketing Communications.
• Strong understanding of offline and digital media channels.
• Experience managing media agencies, creative agencies, and influencers/KOLs.
• Proficient in Meta Ads Manager, Google Ads, YouTube, LINE OA, and social media platforms.
• Strong analytical skills with experience interpreting campaign performance data.
• Excellent project management and stakeholder management skills.
• Strong communication and presentation skills.

How to apply: Apply via Minor Food's career portal (Workday) using the Apply button. Apply here: https://minor.wd102.myworkdayjobs.com/Careers/job/Bangkok-Thailand/Assistant-Manager-Marketing--Media---Social_JR115740