Consumer & Research Analyst

About the role

Conduct consumer, product, and market research to generate actionable insights and identify business opportunities that support business growth, innovation, and strategic decision-making across CHL.

Responsibilities

• Analyze consumer needs, behaviors, preferences, and product expectations.
• Conduct secondary research and support primary research activities when required.
• Develop consumer, product, and market insight briefs based on research findings.
• Assess consumer, product, and market opportunities in line with research priorities.
• Research new products, business models, and international market concepts.
• Support market research and feasibility studies in collaboration with relevant CHL teams.
• Translate research findings into actionable insights and potential business opportunities.
• Provide consumer, product, and market evidence to support sector research and opportunity assessments.
• Maintain research findings, references, and lessons learned in the Group Insights knowledge base.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• 3–5 years of relevant experience in Market Research, Consumer Insights, Marketing, Business Analysis, Category Management, or Product Research, preferably in FMCG, Retail, F&B, or Distribution industries.
• Strong research, data collection, and interpretation skills, with the ability to translate consumer and market research findings into actionable insights. Proficient in Excel, PowerPoint, and Word; Power BI is an advantage.
• Good communication and presentation skills, working-level English proficiency, and the ability to work collaboratively. Must be analytical, consumer-focused, proactive, detail-oriented, and willing to travel for market visits and research activities.

How to apply: Apply here: https://cityjobs.com.mm/vacancy/sales-marketing-business-development/1840/ Apply via CityJobs, City Mart Holding's career site, using the Apply button.