Director of Marketing & Communications

About the role

Hiring employer: Minor Hotels

Note: Thai fluency may be required — not stated in the posting; confirm with employer before applying.

Property: Anantara Koh Yao Yai Resort & Villas.

Responsibilities

1. Marketing Communications Strategy: - Develop and implement the annual Marketing Communications strategy in line with the hotel's business objectives. - Create integrated communication plans to support rooms, F&B, spa, events, and other revenue-generating activities. - Develop campaigns to increase brand awareness, market visibility, and guest engagement. - Monitor market trends, competitor activities, and consumer behavior. 2. Brand Management: - Ensure consistent application of brand standards across all communication channels. - Protect and enhance the hotel's brand image and reputation. - Review all marketing materials, promotional content, photography, videos, and digital assets. - Ensure communications reflect the hotel's luxury positioning and unique selling points. 3. Public Relations & Media Relations: - Build and maintain strong relationships with local, regional, and international media. - Prepare and distribute press releases and hotel announcements. - Coordinate media visits, interviews, press events, and familiarization trips. - Monitor media coverage and prepare regular PR performance reports. - Respond professionally and promptly to media inquiries. 4. Digital Marketing & Social Media: - Develop and manage the hotel's social media strategy. - Oversee content across relevant social media platforms. - Manage the hotel's digital presence, including website content and digital campaigns. - Monitor social media engagement, online reputation, and guest feedback. - Work with digital marketing agencies and external partners as required. 5. Content Creation: - Oversee the creation of high-quality written, visual, and video content. - Coordinate photography and video productions for rooms, restaurants, facilities, experiences, and campaigns. - Ensure all content is engaging, relevant, and consistent with brand guidelines. - Develop storytelling initiatives highlighting the hotel's experiences, destination, people, and unique offerings. 6. Marketing Campaigns & Promotions: - Plan and execute integrated marketing campaigns with Sales, Revenue, F&B, Rooms, Spa, and other departments. - Develop promotional materials for special offers, packages, events, and seasonal campaigns. - Manage campaign timelines, creative assets, and distribution channels. - Evaluate campaign results and recommend improvements. 7. Internal Communications: - Support internal communication initiatives and ensure employees are informed about key campaigns, events, and brand activities. - Collaborate with Human Resources and department heads on employee engagement initiatives. - Promote hotel achievements, employee activities, and company culture through appropriate communication channels. 8. Partnerships & Influencer Relations: - Develop relationships with tourism organizations, media partners, influencers, KOLs, content creators, and strategic business partners. - Identify opportunities for co-marketing and promotional partnerships. - Coordinate influencer and KOL visits in accordance with hotel policies and brand standards. 9. Budget & Performance Management: - Prepare and manage the Marketing Communications budget. - Monitor expenditure and ensure effective utilization of resources. - Establish KPIs and provide regular performance reports to management. - Analyze campaign performance, PR coverage, social media metrics, and other marketing data. 10. Team Leadership: - Lead, coach, and develop the Marketing Communications team. - Set clear objectives and responsibilities for team members. - Monitor team performance and provide regular feedback. - Encourage creativity, teamwork, and continuous professional development.

How to apply: Apply here: https://minor.wd102.myworkdayjobs.com/en-US/Careers/job/Phangnga-Thailand/Director-of-Marketing---Communications_JR115066-1 Apply via the company posting: https://minor.wd102.myworkdayjobs.com/en-US/Careers/job/Phangnga-Thailand/Director-of-Marketing---Communications_JR115066-1

Source: company careers page

Company website: https://www.minor.com/