Retail Training Manager (Mobile Experiences)

About the role

Thai fluency required: the posting asks for Thai and English communication skills.

Position Summary

Position Purpose Lead the strategic design and execution of nationwide field force learning and capability-development programs across all MX Retail channels. Translate business, product, retail, and channel priorities into scalable learning solutions that strengthen product knowledge, sales capabilities, customer experience, and field execution. Serve as the strategic subject matter expert in product knowledge, sales methodology, and learning effectiveness. The role is accountable for new product launch readiness, trainer excellence, field coaching, digital learning, and training quality, ensuring that all initiatives are aligned with local, regional, and global priorities and contribute to measurable improvements in sales behavior and sell-out performance.

Key Responsibilities

• Strategic Training & Capability Planning : Develop and execute the annual field force training strategy and capability-development roadmap in alignment with business objectives, product plans, channel priorities, and performance requirements.
• New Product Launch Readiness : Lead end-to-end training readiness for new product launches, including HQ/RHQ content localization, Train-the-Trainer programs, nationwide deployment, knowledge assessment, certification, and post-launch reinforcement.
• Curriculum & Content Development : Develop practical and engaging learning programs covering product knowledge, sales methodology, product demonstration, customer consultation, ecosystem selling, competitive comparison, objection handling, Pin-to-Pin Sales Talk, and relevant soft skills.
• Channel-Specific Learning : Customize training content and delivery methods for different channels and target audiences, including Product Consultants, FSMs, Shop Managers, field supervisors, internal sales teams, dealers, and business partners.
• Trainer Leadership & Certification : Lead and develop the training team, establish trainer competency and certification standards, conduct calibration sessions, evaluate trainer performance, and build succession and backup capability.
• Training Needs & Performance Analysis : Analyze sales results, field performance, market trends, competitor activities, customer feedback, and stakeholder requirements to identify capability gaps and recommend appropriate learning solutions.
• Field Coaching & Quality Assurance : Conduct regular field visits, store observations, coaching sessions, knowledge audits, and sales-behavior assessments to ensure consistent execution and effective application of learning at store level.
• Learning Effectiveness & Business Impact : Measure and report training effectiveness through participation, completion, knowledge improvement, retention, behavioral application, recommendation quality, customer experience, conversion, product mix, attachment rate, and sell-out performance.
• Digital Learning & Knowledge Management : Manage LMS and digital learning activities, learner records, certification databases, training libraries, knowledge repositories, and mobile learning tools to improve learning accessibility and adoption.
• Content Governance & Compliance : Ensure that all training content is accurate, up to date, properly approved, aligned with brand guidelines, and compliant with approved product claims and relevant company policies.

Required Qualifications

• Bachelor’s degree in Business Administration, Marketing, Human Resources, Education, Communications, or a related field.
• Minimum 7 years of experience in sales training, product training, retail capability development, or a related function.
• At least 3 years of experience in trainer leadership, people management, or leading nationwide or multi-regional training programs.
• Proven experience in new product launch training, Train-the-Trainer programs, trainer certification, field coaching, and learning evaluation.
• Experience in smartphones, consumer electronics, telecommunications, technology retail, FMCG, or consumer goods is strongly preferred.
• Strong understanding of retail operations, sales processes, customer consultation, and field force management.
• Sound knowledge of adult-learning principles, instructional design, facilitation, coaching, and blended-learning approaches.
• Ability to quickly understand complex products and technologies and translate them into simple, customer-focused sales messages and practical learning content.
• Strong analytical and commercial skills, with the ability to connect capability gaps and learning outcomes to field and business performance.

How to apply: Apply via Thai Samsung Electronics' career portal. Apply here: https://sec.wd3.myworkdayjobs.com/Samsung_Careers/job/Empire-Tower-Bangkok-Thailand/Manager--MX-Master-Trainer_R120791